A campaign against the privatization of the United States Postal Service.
Timeline
3 months
Role
Print, Motion, Web Design
For
The USPS
ASSET A: sCROLLYTELLING EXPERIENCE
A site informing and mobilizing everyday citizens to celebrate the importance of the USPS.
ASSET B: POSTER
A poster riffing on the "Inverted Jenny," an infamous postage stamp valued for its accidentally upside-down plane.
ASSET C: ZINE
A deckled-edge zine detailing the history of the USPS, with postcards and letter prompts to encourage readers to use the mail.
ASSET d: INTERSTITIALS
Instagram interstitals to spread the campaign online.