A physical media-forward campaign against the privatization of the United States Postal Service.
Timeline
3 months
Role
Print, Motion, Web Design
For
The USPS
DEFENDING A CONSTITUTIONAL INSTITUTION
Bringing back love letters.
Every day, the USPS services 168.6 million addresses all over the US. That lifeline delivers essential goods and services many can’t access online. Despite how important the USPS remains, amid digital and political changes, the organization faces declining revenue and government support. This campaign brings light to the issue through a series that emphasizes the revival of handwritten mail.
ASSET B: POSTER
A poster riffing on the "Inverted Jenny," an infamous postage stamp valued for its accidental upside-down printed plane.
ASSET A: ZINE
A deckled-edge zine detailing the history of the USPS, with postcards and letter prompts to encourage readers to use the mail.
ASSET C: INTERSTITIALS
Instagram interstitals.
ASSET D: SCROLLYTELLING
A web infographic.