Role
Website Design, Creative Direction, Print Design
For
The Non-witch
The spiritual practice of witchcraft intrigues, empowers, and connects—but it's often dismissed or misunderstood. Femme Infernal is a scrollytelling website that invites users to reconsider what it means to be a witch, and to experiment with their own small acts of magic.
Users click through different chapters to learn about history, film/TV, and pop culture, then finish by making their own bit of magic in the form of a custom sigil.
Hi
Play through the site below, or interact with it live here.
Tarot card guides and poster campaigns encourage visitors to experience the site.
Users generate a unique custom sigil to take away from the site—a symbol witches carry to remind them of important manifestations.
You can create your own sigil here.
In witchcraft, a sigil's power is strengthened when paired with others—so as a final act, users can add their sigil to a community coven.
Moody, textured work embraces the hero typeface, which is defined by reaction diffusion—a natural process resulting in eerie, organic shapes.
