Amplifying visual storytelling for music artists big and small across Sony Music/The Orchard.
For
Role
Animation, Print, Web Design, Creative Direction
Thanks to
Jina Lee, James Surprenant, Airene Resurreccion,
Michell Yonemitsu, and the entire Multimedia Design team
HIGHLIGHT REEL
Notable work I spearheaded or collaborated with other team members on this summer.
VISUAL STORYTELLING AT A MUSIC DISTRIBUTION GIANT
About The Orchard
The Orchard is a music distribution and artist services company that is a subsidiary of Sony Music Entertainment. It provides services to independent labels and artists like RAYE, Bad Bunny, and BlackPink among its 45,000+ labels and artists. They have a catalog of over 15 million tracks and handle distribution for roughly 5-7% of the global recorded music market.
MY ROLE
Multimedia Design Intern…
I thoroughly loved working in New York under The Orchard—the unique hustle and creativity of the city is truly like no other. I responded to fast-paced daily requests from managers across the US, Europe, and Asia to make everything from simple Spotify ads to fully animated lyric videos and brand identities for company campaigns and events. In doing so, I've helped carry out the marketing strategy for global releases in collaboration with 88Rising and the GRAMMYs®.