Spearheading a playful, nautical identity for Pittsburgh's largest hackathon.
Timeline
3 months
Role
Signage, Motion, Print, Web/Mobile Design
For
TartanHacks, presented by ScottyLabs CMU
Team
Stacy Chen, Joanna Ni, Jean Chen, Arunima Das, Emma Deng, Emma Gelman, Michele Hratko, Swetha Joseph, Chori Jun, Emily Lau, Elin Zhou
TartanHacks is Pittsburgh’s largest annual hackathon, hosted by Scottylabs—Carnegie Mellon's tech and design club—and attracting coders from across the US and abroad. As Director of Design, I led a team of designers in creating the branding and brand application for 2025’s theme: Changing Tides. This was carried out across merchandise, banners, event signage, website design, social media, stationery, and more.
Nautical symbols defined roles: organizers as anchors, hackers as compasses, and judges at the wheel.
