Your Move—Empowering young women to vote in the 2024 election.
Timeline
7 weeks
Role
Identity Design, Exhibition Design
For
A public-facing Carnegie Mellon University student installation
THE BRIEF
Develop a campaign framing the student female vote as empowering, intelligent, and highly capable.
THE TRIANGLE
One shape defines the system—an isoceles triangle, cut up and rearranged.
ICONS FROM TRIANGLES
By rearranging these triangles, sharp graphic elements can be created. Referencing an isometric grid, these triangles can also move between 2D and 3D.
WHY BLACKLETTER?
Not only do the angles of this typeface, Albrecht, embrace the same angles that make up the above triangular icons, but the juxtaposition of a highly traditional, propaganda-like typeface with a modern, feminist-centric campaign was intriguing.
TAKE-AWAY CARDS
These were displayed in easy-to-reach stacks as part of the campaign, sharing important voting registration deadlines and providing a QR code link to more resources. By marking these with specific issues that statistically matter more to Gen-Z women (as shown in my posters), over time the stacks left show how much campus viewers care about each issue. (Hover to flip!)
ADDITIONAL DESIGNS
Experiments that didn't make it to the final product.
RELATED PROJECT
The "Your Move" campaign stood alongside my peers, who each had their own unique target audiences and campaign identities. I helped design the overall exhibition these all stood together in, which you can view here.